Subjects and Contents 科目及内容

Tourism Management 旅游管理

Crisis Management

危机管理

• Identify the concepts and process in Crisis Management
• Apply the concepts and process in tourism management
• Develop communication skill in crisis situation

• 认识危机管理的概念与步骤
• 应用危机管理的概念与步骤
• 学习危机管理的沟通技巧

Cultural Tourism

文化旅游

• What is Cultural Tourism?
• What makes a successful Cultural Tourism product?
• Who are Cultural Tourists?
• How to develop Cultural Tourism products?

• 何为文化旅游 ?
• 成功之文化旅游要决 ?
• 谁是文化旅客 ?
• 如何发展文化旅游产品 ?

Event Tourism and Management

节事旅游及管理

• Typology of events
• Role of events in destination development
• Events planning
• The growth of tourism
• Sustainable tourism

• 节事旅游之分类
• 节事旅游在目的地扮演的角色
• 节事旅游的策划
• 旅游业的发展
• 持续的旅游业发展

Future of Travel agency: Challenges and Opportunities

旅行社的未来：挑战与机遇

• Challenges and opportunities facing the Mainland travel agency
• Domestic tourism, inbound tourism and outbound tourism
• Travel policy and relaxation of travel regulations
• Impact of information technology on travel agency

• 国内旅行社所面对的挑战与机遇
• 国内游、入境游与出境游
• 外游政策与入境放宽限制
• 信息科技的影响

MICE Management

国际会展旅游

• World trends and issues in MICE business
• Corporate meetings and incentive travel management
• Marketing a destination for MICE business
• Bureau marketing and management
• Trends in MICE business development in China

• 会展旅游业在全球的趋势及问题探讨
• 公司会议及奖励旅游管理
• 会展旅游业目的地之市场营销
• 各地旅游单位之市场营销及管理
• 会展旅游业在中国的发展与趋势

Spa and Tourism

保健香浴与旅游

• Global development
• European model
• Thai model
• Hotel's involvement in China

• 全球性发展
• 欧陆保健浴个案
• 泰国保健浴个案
• 中国内地酒店的参与情况

Hotel Management 酒店管理

E-Business in Hospitality Industry

旅游业之电子商贸

• The four main eras of technological evolution
• Statistics on e-business trends
• Current situation of tele- communication technologies use in the hotel sector
• Management opportunities and challenges

• 四个发展阶段
• 电子商贸数据
• 酒店业之电子通讯科技应用
• 机遇与挑战

Energy Saving Facilities

酒店节能措施

• Heat pump cases
• Solar control film
• Energy-efficient lighting

• 热泵及热水系统
• 太阳膜在酒店的应用
• 节能照明的控制

Financial Management for Hotels

财务管理

• Importance of financial control
• GOP and its relevance to operating structures
• Control of GOP
• Financial human resource involvement in control of GOP

• 财务控制的重要
• 总毛利与运作关系
• 总毛利的控制
• 人力资源与总毛利的控制

Global Trends in Hotel and Tourism Industry

酒店及旅游业世界趋势

• Global tourism trends
• Latest developments in world hotel industry and its implications to China's hotel industry
• Cultural perspectives in international hospitality management/leadership

• 国际旅游业趋势
• 世界酒店业最新发展动态及其对中国酒店业的意义
• 国际款待管理及领导者的文化透视

Hotel Cost Control

酒店成本控制

• Tools for standardizing material cost
• How chef can help in cost control
• How purchaser can help in cost control
• How menu design can help in cost control

• 成本标准化的手段
• 厨师如何降低成本
• 采购如何降低成本
• 设计减轻成本的餐单

Hotel Marketing Management

酒店及旅游业之营销策略管理

• International business environment
• Strategic analysis
• Hotel core ability
• Strategic choice in operation

• 国际营商环境
• 策略性分析
• 饭店核心能力
• 策略性选择经营模式

Hotel Service Quality Management

酒店服务品质管理

• Historial development of "service"
• Definition and rules
• Managements?responsibilities in Service Quality Management
• How to develop Service Quality through system, organization, operations, corporate culture, training and evaluation

• 探讨「服务」的历史发展
• 优质服务的定义和守则
• 酒店管理层如何引导优质服务
• 如何从制度、组织、运作、企业文化、培训、评估开发优质服务

How to Advertise Hospitality

如何做好酒店 / 旅游广告

• Trends affecting Hospitality advertising
• How to advertise on TV
• How to advertise on print
• How to handle cooperative advertising

• 影响酒店宣传的大趋势
• 怎样做好电视广告
• 怎样做好印刷广告
• 怎样做合作广告

Leadership and Communication

基层管理人员的督导和沟通

• Manager and leader
• Communication in successful management/leadership
• Team building and leadership

• 经理与领导的分别
• 沟通与成功的管理 / 领导
• 团队的建立与领导工作

Strategic Human Resources Management Strategy

人力资源管理

• Basic theories of Human Resources Management
• Rewards and training
• Staff motivation
• Progressive training

• 基础理论知识
• 奖赏与训导员工
• 员工鼓励
• 渐进式的训导方式

Yield Management

利润管理

• The principles of Yield Management
• Models of Yield Management
• Requirements for a Yield Management system
• Yield Management strategies and tactics
• Application of Yield Management to the service sector

• 利润管理的原则
• 利润管理的模式
• 利润管理系统的必要条件
• 利润管理的策略及手法
• 利润管理在服务业的应用

Food & Beverage Management 餐饮管理

Dining Etiquette

用餐礼仪

• Why is "Dining Etiquette" important?
• Understanding seating arrangements
• How to select the correct cutlery?
• How to conduct good conversation during the meal?

• 为何用餐礼仪如此重要 ?
• 了解座位安排
• 如何选用合适的餐具 ?
• 如何在用餐时进行一段良好的对谈 ?

Food & Beverage Management

餐饮管理

• Menu design and promotion
• Customer psychology and service environment design
• Customer education and retention
• Market study and customer feedback

• 菜单设计及推广
• 顾客心理学的服务环境设计
• 顾客教育与挽回
• 由市场调研取得反馈

Food Hygiene and Safety

食物卫生及安全

• Food storage and transportation
• Food poisoning
• Cleaning and disinfection
• Hazard Control

• 食物的保存、储存及运送
• 食物中毒
• 清洁及消毒
• 食物安全的危害意识

ISO 9001 (Food and Beverage)

国际品质标准 9001 ( 餐饮 )

• Standard and catering operation
• Certification process

• 国际品质标准及餐饮品质管理
• 认证过程

Professional Chef

专业厨师

• Qualities and requisite expertise that make the executive chef
• Tasks and duties of the executive chef
• Managerial and supervisory role of the executive chef
• The creative and entrepreneurial role of the executive chef

• 行政主厨的专门技术和个性
• 行政主厨之任务与职务
• 行政主厨在管理和领导的角色
• 行政主厨在创意和企业的角色

Wine Appreciation

鉴赏葡萄酒

• Wine classification
• Labels
• Geographic origins
• Tasting & description
• Choice of wine with food
• How to order wine

• 葡萄酒的分类
• 葡萄酒的标签
• 有关葡萄酒的地理及产区
• 葡萄酒的品尝及描述
• 葡萄酒与食物的配搭
• 如何选点葡萄酒