译客武林-YeePay e-Payment 易宝电子支付

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YeePay e-Payment 易宝电子支付 作者:lemon 时间:2006-12-12 9:44:00

第 1 楼

Chen Yu 余晨
Vice President 副总裁
YeePay 易宝支付
cyu@yeepay.com
e-Payment – a Key Driver for China's Travel Market
电子支付推动中国旅游市场
Lack of trusted and secure payment mechanism, low credit card penetration, no personal checks
缺乏安全诚信的支付体系,低信用卡使用率,没有个人支票
One of the largest bank card infrastructures with over 1B cards (mostly debit cards)
中国有世界最大的银行卡系统(10亿张卡,基本全部是借记卡)
Largest mobile, telephone network, 2nd largest Internet user base
中国有世界第一大移动电话市场,第二大互联网市场
Large potential market for purchases of goods and services remotely (online shopping, digital entertainment, e-tickets, mobile top-up)
非面对面支付需求:在线购物,数字娱乐,电子客票,手机充值
Payment a big Problem 支付问题
Problems & Opportunities 问题与机遇
Payment Environment 支付环境比较
Policy Driven Regulations
政策决定规范
Market Oriented Regulations
市场决定规范
Trust Level Low 低信用
Trust Level High 高信用
Price War/Lack of Innovation
价格战 / 缺乏创新
Value Driven Competition
价值驱动竞争
B2B, B2C, P2P wide open
B2B,B2C,C2C各种市场机会
P2P Payment Opportunities
P2P市场机会
Value Chain Very Early Stage
价值链处于市场早期
Value Chain Mature
价值链成熟
Debit Card 借记卡为主
Credit Card 信用卡为主
Bank Centric 银行为中心
User Centric 用户为中心
China 中国
USA 美国
Chinese market: a mix of online and offline
中国市场线上线下相结合
Current payment methods: COD, Credit Card payment.
目前的支付方式:货到付款,信用卡(少量)
Problems: no COD for e-tickets. Debit cards not accepted over the phone
电子机票无需货到付款,电话交易无法接受大量借记卡
e-Payment is a key driver to e-ticket adoption
电子支付是电子机票的关键推动力
Payment in Travel Industry 旅游行业支付
Leading e-payment service provider focused on the Chinese e-commerce market. First mover to provide integrated online and offline payment services.
中国领先的电子支付提供商,首家提供多元化线上/线下支付,将互联网,手机,电话集成于一个平台
Backed by prestigious international investors. Headquartered in Beijing, with offices in Shanghai, Guangzhou, Chengdu, Hohhot
由国际著名投资机构投资.总部设在北京,上海,广州,成都,呼和浩特分公司
Mission:enable secure, reliable and convenient payments for consumers and merchants over the Internet, Mobile or Telephone
使命:为消费者和商家提供安全,可靠,便捷,低成本的支付服务,通过互联网,手机或者电话
About YeePay 易宝支付简介
Strategic partnerships with major banks in China, tight integration and marketing support
与中国各大银行形成紧密的战略伙伴关系,深度集成,市场合作
Merchants in e-Ticketing, Travel, Digital Entertainment, Online/TV Shopping, Financial Services, Insurance, Telecom etc
合作商家遍布各个行业:电子票务,旅游,数字娱乐,在线购物,电视购物,金融保险,电信
Named as the "Best Payment Platform for China" and "Top Innovator" in 2006
被电子商务年会评为"最佳支付平台",中国互联网协会评为"创新50强"
About YeePay 易宝支付简介
Integrated Payment Platform 多元化支付平台
User
Mobile 手机
Internet 互联网
Telephone 电话
Bank
Bank
Bank
Merchant 商家
Merchant 商家
Merchant 商家
用户
银行
银行
银行
Payment Services 易宝支付服务
Direct Bank Card or Store Valued Account payment
银行卡支付,会员支付(虚拟帐户)
Subscription management, self service integration
订阅管理,商家自助服务
Mobile Topup Service (prepaid card)
手机银行卡充值(替代预付卡,充值卡)
Mobile Wallet SMS payment
手机钱包,短信支付
Users dial telephone banking IVR to make payments
用户拨通过打电话银行进行支付
No limitation by the Internet
不受互联网限制,随时随地可以通过电话支付
Online Payment
在线支付
Mobile Payment
移动支付
Telephone Payment
电话支付
Telephone Payment 电话支付
Opportunity 市场机会
Huge offline payment market, traditional industries without online presence
中国市场:线下交易远大于在线交易,传统行业没有在线业务
Current Problems 现有问题
Inefficient legacy payment systems: COD, postal wire etc.
传统支付方式局限性,货到付款,邮局/银行汇款
Debit cards not accepted over phone
电话交易无法接受借记卡
YeePay Telephone Payment Solution 易宝电话支付
Turn every phone into a virtual POS (800M in China), accepting credit cards/debit cards
将中国8亿部电话,手机,小灵通都变成虚拟POS刷卡终端(信用卡,借记卡)
Consumers trust banks IVR channel to make secure transactions
消费者信任银行通道进行安全交易,为商家提升品牌
Applicable to traditional businesses. Upgradeable to online.
覆盖传统行业,向在线支付平滑过渡
Integrated platform with universal accessibility (online, mobile, telephone)
多元化支付,互联网,手机,电话集成于一个平台
Quality of service (highest transaction success rate in the industry)
服务质量:可靠性,安全性,交易成功率.基于IBM的强大系统
Strategic partnership and tight integration with major banks (dedicated leased line, integrated IVR, special interfaces)
与银行形成深度战略合作,紧密集成,特殊接口
Domain expertise. Custom made solutions (B2B, back office etc.)
针对行业,为商家定制的解决方案,B2B分帐,后台核心业务系统
Value-added services: integrated Online/Offline marketing through our merchant network and user base.
增值服务:强大的互动营销平台,线上/线下市场推广资源
YeePay's Differentiation 易宝服务优势
Bank Cards Support 银行卡/信用卡支持
Customer Successes 成功案例
Online Shopping购物
Ticketing 票务
IT Service IT服务
Online Gaming 网游
Insurance & Financial Services 金融保险
Portal & Search 门户搜索
Telecom 电信
Education 教育
Travel Industry Customers 旅游行业客户
Mobile: userbase
800 phone
Chinese economy

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